LET’S GET READY FOR YOUR BRAND INTENSIVE

WHAT TO EXPECT

We’re so excited for your Brand Intensive! In preparation, please read the following so you know what to expect, and then fill out the form ‘Brand Intensive Preparation’ on this page.

The Brand Intensive is a streamlined process designed to build an entire brand for your business in a short amount of time - your time that is! In order to make the process go smoothly, we do as much of the backend research and creative work as we can beforehand. This means that by the time you arrive, we have thought a lot about your brand and, based on the strategy in the Elevated Brand Roadmap you approved, have developed a plan to build a stand-out luxury brand that will set you up to achieve all of your big, beautiful goals.

The Brand Intensive is an iterative process that builds on itself. We have a schedule that we follow to ensure that we deliver all items as promised. This requires us to move along in the process in a somewhat timely manner.

But that doesn’t mean there isn’t room for feedback! Quite the contrary, we welcome your reactions, thoughts and questions as they come up. It’s important that we discuss all feedback before moving forward because all future decisions build on previous decisions.

Day 1 starts on Zoom at 9am (GMT-6) (unless otherwise discussed) and it is important that you arrive on time so that we stay on schedule. We will then need you to be available between 9am and 4pm (GMT-6) throughout the full timeline of the Brand Intensive to come on calls to discuss things when needed. (Don’t worry we will give you enough time in advance for when the calls are.)

YOUR TO-DO LIST

Please fill out the following form by the 12th May so we can make sure the project goes smoothly.

Please note the form will not save work to come back to, if you need time to get your answers ready, prepare them in a document first and then paste your answers in when it’s all ready. (If it’s easier for you, you can also send us the answers in an email to hello@craftedwild.co.uk)

Brand Intensive Preparation

Name

First Name

Last Name

Please tell us a few websites or brands that you like, either in your field or not, and tell us what you specifically do and don't like about them. (Don't worry, we're not looking for you to pick a design direction, this is more for us to understand your taste and your definition of design words!)

Please list, if applicable, any impressive certifications, qualifications, and media features that we can use to add credibility to your brand and website (if you don't have any that's okay too!)

Please share details for the bottle packaging you are using and any preferences you have for this - for example if you feel strongly you would like a label vs glass printing. If you are not sure on what type of label to go with, we can decide what we think is best when designing your packaging.

Please share any essential information to go on the box packaging such as:

Product weight in fluid oz and metric (e.g. 3.4 fl oz / 100ml) Ingredients list (INCI format) Directions for use Any warning statements (e.g. for external use only, discontinue use if irritation occurs) Sustainability or clean claims (e.g. vegan, cruelty free) - only if verifiable POA (period after opening) or expiry info* Any certifications / icons (e.g. USDA Organic, Leaping Bunny) - only if certified Any other essential information needed to go on the packaging.

Please share the scent details for each of the bath oil products.

Unboxing experience - If you do have a particular box and manufacturer in mind, please provide the details. If not, this is not a problem, we can take the creative lead and find the best solution for your brand.

Please share anything else you believe we may need for this project.