What to expect

Welcome to your Brand Intensive onboarding. I’m excited to have you here! In preparation, please read the following so you know what to expect, and then fill out the form ‘Brand Intensive Preparation’ on this page.

The Brand Intensive is a streamlined process designed to build an entire brand for your business in a short amount of time (your time that is). In order to make the process go smoothly, I do as much of the backend research and creative work as I can beforehand. This means that by the time you arrive, I have thought a lot about your brand and, based on the strategy in the Brand Roadmap we aligned on, have developed the foundation of a brand that will allow you to achieve the goals we discussed.

The Brand Intensive is an iterative process that builds on itself. There is a schedule that ensures I can deliver all deliverables promised. This requires us to move along in the process in a timely manner. However that doesn’t mean there isn’t room for feedback. Quite the contrary, I welcome your reactions, thoughts and questions as they come up. It’s also important that we discuss all feedback before moving forward because all future decisions build on previous decisions.

Day 1 starts on Zoom at 10am (CST) and it is important to arrive on time so that we stay on schedule. I will then need you to be available between 10am and 5pm (CST) throughout the full timeline of the Brand Intensive to come on calls to discuss things when needed. This usually looks like around 2 calls a day and we will schedule the next call at the end of the previous call. More calls might be needed depending on the deliverables and feedback given.