There is so much about the feminine that remains unknown. She is a well of deep mystery. Creating from our feminine energy asks that we open to that mystery. That we surrender to the process. It asks for a loosening of the grip. A willingness to let our creations ebb and flow, to evolve and unfold as they wish, without rigid ideas of what they should be getting in the way.

Sometimes we simply have to accept that we may not know exactly what our creations will become. Of course, we hold a vision, and an important one too. But there’s value in keeping the door open for our visions to manifest in ways we may never have anticipated..

Faith in what we cannot yet see

When I was twenty-three, my boyfriend broke up with me, and I was devastated. My mum’s friend sat with me and said that one day I would meet someone else. I remember saying, But it won’t be the same, and she replied, No, but it will be just as good, if not better.

That always stayed with me. And I think the message applies not only to heartbreak, but to our creative visions as well. We don’t need to cling so tightly to preconceived ideas of how things should turn out. We can trust that what emerges will be just as good, if not better, than what we first envisioned. When we tap into the deep well of mystery within us, let new ideas rise, and make space for a few unexpected detours, our efforts often bear fruits in ways we never imagined.

Softening the pace

This requires space. Sometimes it means a timeline extends, but I’ve found it’s far easier to give ourselves that extra room from the beginning. Built-in spaciousness allows unexpected ideas to be explored, and it offers a soft contingency for the inevitable delays that come with building a business. Having room for things to shift removes pressure, and with it, unnecessary stress that only dampens our creative spirit.

Of course, this is no easy feat. We live in a culture that celebrates speed and efficiency, that equates fast achievements with impressiveness, and that encourages the quicker we reach our goals, the better. Giving ourselves more time can feel scary, almost like we’re falling behind in some way. This is where surrender comes in. Trusting that our creations will manifest at the right time, in the right way, is an act of courage.

When new ideas find us

Creating from our depths also asks us to be open. To release old ideas and make space for new ones that may be fuller, richer, and more aligned. To give ourselves the opportunity to express what’s calling to be expressed. To find joy in the process of creation without tightening around a specific outcome. Many people call this being in flow, a beautiful place to be, though few are taught how to access it or what it truly feels like.

Lessons from art class

I remember choosing art as one of my core subjects in secondary school. For our grading, we had to research exactly ten sources of inspiration – no more, no less. We then had to create three art pieces. The final piece was the one graded, but we still had to produce the other two to show ‘the process’.

The thing is, my first piece was the best one. It should have been left there. But the structure required me to keep going, to keep adding and changing long after the idea had reached its natural completion. Another student might not have arrived at that point until their fifth piece, but there was no time for that either. You see, there wasn’t much room for intuition, nuance, or flow.

Art was taught to us as a structure rather than a fluid expression. In a way, it was taught like math, as though after one, two, three paintings we would land on the correct answer. As though creativity followed linear steps and predictable outcomes. But creativity doesn’t work that way. For it to move through us, we have to open and humble ourselves to the process. We have to allow the creation to reveal itself in its own time. In many ways, we become servants to the creation, and that is a beautiful thing to be.

Creating from our feminine well leaves space for intuition, joy, passion, and flow. It doesn’t always stick to the plan or the original timeline. It has a life of its own, and that’s part of the magic. We don’t need to get in the way too much.

What flow looks like in practice

For example, I currently have a list of fifty blog post titles I’d like to write. I don’t know exactly what each one will become, and I’m sure some won’t be written at all. As I sit down to write, new ideas often rise to the surface and ask for my attention instead. That’s okay. Those are the pieces that want to be created. I know this because when I write them, I’m in flow.

Here’s another example. Imagine you are the owner of a skincare brand and have planned your first product range: a curated four-piece set launching in November. Then one day your supplier tells you about a newly discovered ingredient, perfect for a face mask. The idea sparks something in you. It isn’t what you planned, but it gives you butterflies. Developing it would mean changing your launch date. So you’re left with a decision.

Do you go where inspiration takes you and create the mask, even if it means extending the timeline? Or do you set the idea aside to stay on schedule?

A more helpful question here I find would be: Are you more excited by the idea of creating the mask, or are you more excited by launching in November?

Where there is excitement, there is passion. Where there is passion, there is flow. And creations born from flow tend to feel different. They carry a certain energy, an aliveness, a magnetism. People can sense it – and so, the world responds, often bringing bountiful rewards.

A Different Way to Build a Business

Much of traditional business advice doesn’t leave space for this kind of approach. It emphasises discipline, strict planning, and staying the course no matter what. But the intuitive, explorative, playful creative essence within you isn’t concerned with these matters. It has a rebellious spirit. It defies expectation, unapologetically too. It wants to play, to experiment, to unfold into what it desires to be.

The invitation, always, is to allow that creative spirit to come out. To soften into the unknown. To remain curious. To allow your creations to evolve beyond the original idea. To trust that something meaningful can emerge when you loosen your grip. And to remember that some of our most beautiful contributions appear on the other side of letting go.

Or in other words, to make your business a work of art.