Kat Fletcher

Crafted Wild began as an adventure.

After five years working in London as a brand designer within the beauty and home space, I left at 26 to travel the world. It was then that I started freelancing, and what began as a few small jobs grew into an established business that gave me the freedom to work from anywhere.

Now I live in Costa Rica, inspired by a slower pace of life, and the beauty found all around me in the natural world.

My experience and understanding across brand design, customer psychology, and e-commerce shape my approach to building brands, not just in how they look, but how they position, connect, and grow within the premium and luxury space.

My purpose is to support founders with a deeper mission. Those who seek to inspire people, not just through their product, but through their message and the movement they are creating.

Guiding philosophies

I. FOR THE LOVE OF HUMANITY

With the rise of AI, the world is becoming saturated with that which feels polished, yet distant. With this comes a calling for realness. A deeply human desire for that which is human. Drawing on philosophy and relational psychology, we create brands that connect. Brands with a real message, real story, and real depth, allowing them to resonate and endure within an evolving cultural consciousness. Brands that reconnect us with the beauty of being human.

II. BRANDS THAT UPLIFT

We believe that brands hold the power to uplift humanity, and in their own way, make the world a more beautiful place to live. We choose to work with founders building brands that align with their values and embody a conscious ethos, holding integrity through everything they do and create, so they may make the impact they are here to make.

III. SIMPLICITY IS POTENCY

We see that the most elevated brands are built through refinement. An understanding of what to add, and what to leave. This requires a deeper level of thinking. The ability to strip back, challenge what is unnecessary, and make intentional choices at every level of the brand. When each element is considered, the brand becomes stronger as a whole. The power lies not in doing more, but in doing what matters.