• BHUMI BOTANICS •
Bhumi Botanics is a conscious wellness brand on a mission to help people create unhurried moments of self care through ayurvedic rituals. They offer botanical products such as teas and tisane blends that are rooted in ayurvedic wisdom and a connection to Mother Earth.
BRAND IDENTITY
PACKAGING
Behind the Brand
Riya came to Crafted Wild in the early stages of her journey. She had already poured a lot of time into developing potent Ayurvedic wellness products and had begun experimenting with design moodboards and mockup labels, but none captured the cohesion or elevated quality she envisioned. Her goal was to create a refined brand and packaging design that reflected the quality of her products so she could increase sales in her store in Rishikesh.
We set out to craft a brand identity and packaging design that felt rooted in earth, whilst carrying the elegance of minimalist luxury, giving Riya the brand representation needed to sell more products and grow her business.
• THE CREATIVE APPROACH •
We created a minimal packaging label for the core product, the herbal tisane blend, which could then used as a template design for other products. This featured a warm, soft cream for the base colour, creating a clear contrast with the deep amber jar.
The product name was set in an organic, ancient-inspired typeface to reflect the long-standing historic roots of Ayurveda, with the Sanskrit name placed beneath to further communicate this essence of the brand.
As a final touch, the brand submark was softly layered over the background, adding a clean and minimal graphic pattern.
The minimal submark was created by mirroring the two ‘B’s from the brand name, forming a symbol of perfect symmetry – a reflection of the balance one discovers through Ayurvedic rituals.
We curated a bank of premium stock images capturing the wild woman archetype - expressive, earthy and embodied. This gave Riya a library of images to use across Instagram and printed brand collateral, ensuring a consistent and elevated aesthetic.
"Kat created an incredible brand identity that surpassed all my expectations. It looks even better than I had imagined it in my minds eye!
Every single detail from the logo to the colours, fonts and overall style was so thoughtfully designed. Throughout the process there was always room for discussion and clarification. Communication was seamless and Kat’s quick responsiveness and professionalism made the collaboration super easy and an absolute pleasure.”
