Oval Coffee Roasters

Rooted in NYC, Oval Coffee Roasters offer high quality, sustainable, ethically farmed coffee. They came to looking to create a brand for their product that allowed them to launch and grow. For this we wanted to create a brand identity and packaging that communicated premium, whilst still feeling approachable. So we created hand drawn illustrations to give the brand a human feel, whilst depicting premium aspects of the coffee, such as women farmed and naturally processed. They have since been growing steadily through collaborations and pop-ups around New York.

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