FAQs

For any other questions, please email hello@craftedwild.co.uk or book in a discovery call.

  • Your brand is the very first impression people have of your business. People assume your quality based on the quality of your presentation, therefore having seamless branding is how you build value perception and trust in your audience. A thorough branding process takes time to research into your audience and industry, build a solid strategy, and execute refined visuals with an acute attention to detail.

  • We understand branding can be a big investment, therefore we can break the payment in up to 4 parts. Bigger projects including branding and a website can be broken up into more parts.

  • Branding Essentials takes 4 weeks. Full Branding takes 6 weeks. Website design takes 2-3 weeks. Before agreeing to anything we will set out a timeline container and payment schedule.

  • Our goal always is to give you a flexible branding system with a logo for each context you may need one.

    Your primary logo is the one you use in most places.

    Your secondary logo will be a variation of your primary logo, for example in a vertical or circle lockup

    Your submark logo is a simplified version of your logo to be used in smaller contexts, for example your Instagram profile photo or in the corner of a leaflet or business card.

    Your favicon logo is a very simplified icon to be used in your website tab.

    Your brand marks are extra graphic marks that might not include your brand name, but perhaps your subline or an icon. These can be used as decoration throughout your branding.

  • You can find details of the starting point pricing for branding are on our offerings page.

  • You will first be sent a brand presentation which displays your branding. Then you have 2 rounds of revisions. Once you are happy with everything, all of your brand assets (logos, fonts, patterns etc…) will be saved out in the necessary file formats, organised into folders, and sent to you.

  • Most files will be saved out as JPEG, PNG and EPS format. Things like packaging artwork, business cards and leaflets will be saved as PDFs. Either way, we’ll make sure you have all the file types you need.

  • The brand presentation is a 30+ page document that you will be sent displaying your branding, including written rationale for the design choices and loose guidance on how to implement. The brand guidelines are a document that go into more depth as to how to implement your branding and stay consistent, for example do’s and don’ts for using the logos, colours, photography and templates.

  • We work with clients from all over the world and are always able to manage time zone differences. Most of our communication happens via email and any calls we have we can find a time that works for both of us.

  • Begin by going to the ‘work together’ page and either fill out the inquiry form or book a discovery call. This is a time for us to get to know each other and see if each feel aligned. We will then send you a proposal outlining the details of working together and the option to curate your desired branding package.